e-marketing

i5 offers powerful integrated marketing programs and web consulting services help companies and organizations make full use of the power of the internet to achieve their business objectives. Our offerings are centered on public web sites and intranets, email marketing, and custom application development.

Web Strategy (public web sites, intranets, extranets)

Whether new site creation or redesign, i5 facilitates big Internet ideas — ways your company can use the web, or use it more effectively. Some of the ways we help our clients include:

Site Audits

Define quick fixes to problem areas on your site — places where site visitors (and prospective customers) could be slipping through the cracks.

Competitive/Market Scans

Get a look at how your competitors are using the Internet to acquire and retain customers, save money, and build relationships. Then make your own site do it better.

Web Traffic Analysis and Analytics Reporting

Make sense of traffic analysis reports — turn charts and graphs into decision-making, business driving analytic information.

Online Surveys and Polls

Take the pulse of your target market fast. Higher response rates, lower costs, and nearly immediate results help you find out what customers think before you dive into expensive projects.

Information Architecture

The usability and usefulness of your web site impacts your customers' perception of your brand. A logical, intuitive navigation scheme is key to helping your site visitors find what they need quickly and easily, and leaving them with a great impression.

Rapid Prototyping and Experience Modeling

Take ideas from whiteboard brainstorming to conceptual delivery fast to help build consensus, gain support, and provide a clear visual representation of your strategic direction.

User Interface Design

Helping users achieve their goals is critical to helping your company achieve its own. i5 delivers powerful user-centered visual design to move visitors through your experience while driving home your brand's key messages.

Email Marketing Strategy

Our scalable, easy to use email marketing solutions help companies of every size create, deliver and track personalized email messages and campaigns. Services include:

Template Creation and Design

i5's email template creation services help you deliver sophisticated, branded e-mails without having to be technically savvy. We create a professional looking template; you drop in the content and send.

List Building and Management

Increasing the number of email addresses is often the most significant challenge cited by email marketers. With i5's list building and management services, you'll ad opt-in subscribers quickly while taking advantage of advanced list segmentation capabilities — increasing your reach while delivering the right message to the right audience at the right time.

Tracking and Analytics Reporting

No marketing program can be effective without results analysis. With i5 tracking and reporting you'll be able to:

• View critical elements such as open rates, click-throughs, unsubscribes, and other key metrics online and in real-time
• Capture how many emails were forwarded and how many new subscribers they generated
• Download customer lists based upon customer actions and send targeted follow-ups based upon opens, click-throughs, and more
• Export results to other software for further analysis
• Use your findings to improve future campaigns

Integration Services

The most effective email marketing initiatives are those that are synchronized to reflect all customer data contained throughout an organization. That's why i5 email marketing solutions are designed to integrate seamlessly with your organization's business systems — including; Sales Force Automation (SFA), Customer Relationship Management (CRM), content management, web analytics, and ecommerce.

To learn more about how i5 can bring your e-marketing strategy alive, contact us today.