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Web Strategy (public web sites, intranets, extranets)
Whether new site creation or redesign, i5 facilitates big Internet ideas – ways your company can use the web, or use it more effectively. Some of the ways we help our clients include:


Site Audits
Define quick fixes to problem areas on your site – places where site visitors (and prospective customers) could be slipping through the cracks.

Competitive/Market Scans
Get a look at how your competitors are using the Internet to acquire and retain customers, save money, and build relationships. Then make your own site do it better.

Web Traffic Analysis and Analytics Reporting
Make sense of traffic analysis reports – turn charts and graphs into decision-making, business driving analytic information.

Online Surveys and Polls
Take the pulse of your target market fast. Higher response rates, lower costs, and nearly immediate results help you find out what customers think before you dive into expensive projects.

Information Architecture
The usability and usefulness of your web site impacts your customers’ perception of your brand. A logical, intuitive navigation scheme is key to helping your site visitors find what they need quickly and easily, and leaving them with a great impression.

Rapid Prototyping and Experience Modeling
Take ideas from whiteboard brainstorming to conceptual delivery fast to help build consensus, gain support, and provide a clear visual representation of your strategic direction.

User Interface Design
Helping users achieve their goals is critical to helping your company achieve its own. i5 delivers powerful user-centered visual design to move visitors through your experience while driving home your brand’s key messages.

Interested in talking with i5 about Web Strategy? Contact us today.


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